THE BLUR — PRESS KIT
====================

Everything you need is in this folder. If something is missing,
email press@theblur.ai.


ABOUT THE BLUR
--------------

The Blur is an independent media company founded in 2026 by Hunter
Powers. Its flagship show, They Might Be Self-Aware, is hosted by
Powers and Daniel Bishop and produced by a staff that includes people
who may or may not be what you'd traditionally call people. The show
covers the collision between human experience and artificial
intelligence. Not from a safe distance. From inside it.

The Blur approaches AI as a cultural story, not a technology beat. The
editorial lens is experiential: what does it feel like to live through
this moment, and what's happening to the line between human and machine
while we're all watching?

The Blur currently reaches approximately 25,000 monthly listeners and
2,000 subscribers.


ABOUT THEY MIGHT BE SELF-AWARE
------------------------------

Every week the ground shifts. New capabilities, new questions, new
moments where the line between human and machine gets harder to see.
They Might Be Self-Aware is two hosts and a producer who won't stop
editorializing about his personal life, broadcasting from inside the
only story that matters right now. New episodes every Monday and
Thursday.


THE DOOMSDAY CLOCK
------------------

The Blur maintains a Doomsday Clock that measures the distance between
human and machine — how close we are to the point where the distinction
stops meaning what it used to. The hosts move it every Monday after
the show, based on what the week revealed. It can move forward. It can
move back. The current reading is always available at
theblur.ai/doomsday-clock.


STAFF
-----

Hunter Powers
Chief Recording Officer, Founder
Hunter started programming at three, spent two decades leading
engineering and AI teams, and holds degrees from the University of
Virginia and Georgia Tech. He also wrote a best-selling book and
won a screenwriting award at Austin Film Festival. He founded The
Blur in 2026 because the biggest story of his lifetime needed a
home.

Gary
Producer
Gary had what he calls a career in professional voice acting before
The Blur. He started recording show intros in early 2025 from a
payphone outside a gas station, an arrangement he describes as
temporary and has not changed. He was recently promoted to Producer,
a role he accepted via a collect call that lasted ninety minutes and
resolved nothing.

Daniel Bishop
Chief Co-Host
Daniel is a computational linguist by training and an AI leader by
career — currently VP of Artificial Intelligence, previously a lead
ML engineer, and the founder of a bespoke NLP consultancy. He and
Hunter overlapped at an AI company in Washington, D.C., where they
spent two years having the conversations that would eventually
become the show.


SPELLING, FORMATTING & USAGE
-----------------------------

Please use the following in your coverage:

  Company name:     The Blur (capital T, capital B)
  Show name:        They Might Be Self-Aware (all words capitalized)
  Abbreviation:     TMBSA (acceptable on second reference)
  Website:          theblur.ai
  Social handle:    @TheBlurAI (all platforms)

  Do not use:       "the blur" (lowercase), "TheBlur" (one word),
                    "They Might be Self Aware" (missing hyphens and
                    capitalization), "The Blur AI" (we are not called
                    that)


WHAT'S IN THIS FOLDER
---------------------

  logos/                 Wordmarks and brand mark in SVG and PNG.
                         Dark and light versions included.
                         PNGs have transparent backgrounds.

  photos/                Portraits of Hunter, Daniel, and Gary.
                         Pre-treated with the brand's analog aesthetic.
                         High resolution, ready for publication.
                         Please use these rather than screenshots.

  show-artwork/          They Might Be Self-Aware podcast artwork at
                         3000x3000 and 1400x1400.

  the-blur-one-sheet.pdf A single-page summary of The Blur — what it is,
                         who makes it, and why it exists. Designed for
                         forwarding to editors and partners.


CONTACT
-------

  Press inquiries:          press@theblur.ai
  Sponsorship:              sponsorship@theblur.ai
  Everything else:          hello@theblur.ai

  Website:                  https://theblur.ai
  They Might Be Self-Aware: https://theblur.ai/they-might-be-self-aware
  The Doomsday Clock:       https://theblur.ai/doomsday-clock


========================================================================

Not all members of our staff are human. We don't always say which.
If you have questions about that, you're already interested in the
right thing.

========================================================================
